“Mcommerce” or Mobile Marketing in 2014

With sales of smartphones and other mobile devices occurring in record numbers, “mcommerce,” or mobile commerce, is exploding. Today’s mobile wallet technology is set to meld the smartphone with the payment processor, creating a synergy that may well result in marketer’s nirvana.According to eMarketer, there will be over 140 million smartphone and tablet users in…

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Useful vs Perpetual Email Messages

It’s no secret that email marketing offers many exciting advantages over other advertising channels. Still, it’s sometimes useful to take a step back and consider the amount of work that would be required to reach prospective customers if email marketing wasn’t available.Imagine having to create a direct-to-customer campaign using printed postal mailings or cold calling.…

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2014’s Four Biggest Online Marketing Game Changers

As always, things are changing fast in the online marketing world. 2014 has gotten off with a bang, and there are four major trends that promise to shake things up more than ever. These trends are where it’s at, and you’ll want to get in on the action before your competitors do. Paid Social AdsWhile…

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Pinterest: Not Just for Jewelry and Kittens

Pinterest is a social media platform that gets picked on now and again, usually for being centered on interests that appeal to imagined beings who sit in their houses without a lot to do, surrounded by way too many cats. Though Pinterest is continually shrugging off this reputation as being the social media space for…

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Is it Time to Get on the Ad Retargeting Train?

Perhaps while surfing the web, you’ve noticed a certain ad following you around the Internet as you move from website to website. And lo and behold, it’s an ad for a website you’ve visited recently. How did they know?!! This practice is called “ad retargeting.” If a surfer clicks on a pair of skinny jeans…

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