Powerful Link-Building with YouTube

As you may or may not realize, YouTube is much more than a video-sharing website, it is the second-largest search engine in the world with over 1.6 billion searches per year. Because of this, it is a great way to get traffic to your website.In this article, you will learn how to use YouTube videos…

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Become an Authority Using Case Studies

A major goal of most marketers is to become an authority within their niche. Why? Because people trust, respect and make purchases from authority figures. One excellent way to demonstrate your knowledge and expertise is to provide case studies. A well-written case study will help you position yourself as an authority. Case studies are compelling…

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Content, Links and Social Media: The Three Foundations of SEO

The days of simple SEO tactics of finding a few keywords, slapping together some articles with those keywords in them are over. With increasing pressure from competition, plus the ever-present threat of Google’s changing algorithm, it is important to develop a solid SEO strategy.According to many experts, the best approach to SEO is a three-pronged…

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Increase Audience Engagement with Google Hangouts

If you haven’t created your Google+ profile yet, Google Hangouts might be the best reason yet to go ahead. Many marketers have already caught on to the usefulness of the Google Hangout. One reason marketers love Hangouts is because they are a great way to hold low, or no-cost webinars.Google Hangouts allow up to 15…

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Hone in on an Audience with Marketing Personas

Far from being a useless exercise, creating marketing personas helps companies form an internalized and relatable version of their target audience members. You might be asking, “What is a marketing persona?”A marketing persona is a fictional character of a sort. Most personas are created using a template that includes demographic information such as the person’s…

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