Content, Links and Social Media: The Three Foundations of SEO

The days of simple SEO tactics of finding a few keywords, slapping together some articles with those keywords in them are over. With increasing pressure from competition, plus the ever-present threat of Google’s changing algorithm, it is important to develop a solid SEO strategy.According to many experts, the best approach to SEO is a three-pronged…

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Facebook Likes: To Buy or Not to Buy

Facebook “Like” sellers have existed since the Like was rolled out in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes.Still, likes don’t necessarily mean anything in terms…

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Facebook as a Pathogen: Predicting the Next Big Thing

According to one Princeton professor, social media sites such as Facebook are akin to the pathogens that have plagued humankind, save for one important difference.Facebook, according to Dr. John Cannarella, is a pathogen of the mind. Cannarella isn’t judging the site or its content, but is instead referring to the idea that websites are memes.A…

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Sure-Fire Techniques for Increasing Social Media Shares

Social media represents a significant savings in advertising costs for savvy marketers. Consumers in love with a brand make for loyal brand ambassadors, and the social proof they create translates into cold, hard cash. Marketers who know how to create sharable content will always have the advantage in the age of social media marketing.One simple…

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Building a Social Media Marketing Campaign

With online competition at a fever pitch these days, a botched social media campaign can really set a business back. It’s more important than ever to understand what kind of content your audience wants to consume and what they’re willing to share. If you don’t get it right, you can bet that some of your…

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