The First Step is More than the First Step

Do you know anyone who writes for a living? If you do, read them this Greek proverb and watch as they nod their head…   “The beginning is half of every action.” The writer will nod his head because he knows that first step, the beginning of the writing, is far and away the most…

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If an 84-Year-Old Can Do it…What’s YOUR Excuse?

When I say “Online entrepreneur” you probably get in an image in your head of a 20- or 30-something guy with a iPad and a skinny jeans.   You might imagine a guy who has never known life without computers…or life without the internet, even. You definitely wouldn’t be picturing Frank Torchia. Frank Torchia is…

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What a Snowstorm Traffic Jam Taught Me About Online Marketing

I was watching the news last winter, when I saw a report out of Chicago. If you don’t remember, Chicago had a B.R.U.T.A.L winter last year. And that’s saying something. Because Chicago is kinda known for having tough winters. But this one was one for the ages. On one particularly brutal afternoon, it snowed so…

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How to Craft an “Order-Pulling” Guarantee

Tell me what’s wrong with this statement…“If you’re not completely satisfied within 30 days we’ll give you a full refund.” Your first response might be, “Well, nothing’s wrong with it. I’ve heard it a lot. It sounds like a standard industry guarantee.” And that’s exactly what’s wrong with it. If your guarantee is the same…

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The “Results Not Typical” Lie

Ever see this phrase in an advertisement, “Results not typical”.   You see that seemingly innocuous phrase in weight loss ads, fitness program ads, and, of course, make money online ads. Whenever an advertiser shows someone who knuckled down, followed their plan, stuck with it, and got great results, the advertiser has to say “results…

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