The Secret Cure for Uncertainty

William Archer once said, “Drama is anticipation mingled with uncertainty.” Think about your favorite film. One of my favorites is Star Wars. Will Luke will destroy the Death Star and defeat the Empire? Or will Darth Vader and the dark side win out? The uncertainty is the fun. But while drama is a blast in…

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Are You Too Old for Online Success?

Remember Dave Thomas, the smiling old man from the Wendy’s commercials? Dave founded and grew a one-restaurant company into one of the largest international fast food chains in the world. Dave was something else that few people knew about though, a high school drop out. 45 years later though, after making a fortune, Dave Thomas…

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Do You Remember YOUR First Time?

Do you remember your first time? The thrill. The excitement. The deep satisfaction. Whoa! Maybe this isn’t appropriate for an email on internet marketing. But the thrill of making your first sale online is like, well…yeah. Once you’ve made your first sale you feel like anything is possible. You know you can do it. And…

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Women Smarter than Men Online?

At MTTB and MOBE there are a lot of women killing it. One of the biggest affiliates, Carolina Milan, has earned well over six figures. What makes women more capable than men online? Ego. Men’s egos often get in the way. You know the old cliché about how men never ask for directions? Well, it’s…

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Fear Alone Won’t Motivate Your Customers

If you’ve studied marketing much at all, you know that fear is a powerful motivator. But it’s a much more powerful motivator when coupled with a specific catalyst. That catalyst is clear instructions about how to avoid the fearful outcome. In his book “Yes!” Robert Cialdini illustrates this powerful fact by a research study about…

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