How Email and Marketing Software Can Improve Your Conversions

Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”. Samples of email and…

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Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships? As a posting on the blog FierceBigData put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline…

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