Why You Shouldn’t Innovate

Back in the 1980’s, Coca-Cola was losing market share to Pepsi. It looked like Pepsi would soon become the leader in the soft drink industry. Executives at Coca-Cola were worried. In April of 1985, Coca-Cola launched a new drink: “New Coke”—which had a completely ‘new’ formula. The reasoning? Pepsi was selling better. So make a…

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How Email and Marketing Software Can Improve Your Conversions

Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”. Samples of email and…

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The Biggest Waste Of Time In History – Why You Need To Stop Watching Cats On The Internet

Have you ever been so bored at work that you turn to the Internet for entertainment? If you have, you have probably run across cats doing crazy things. Cats destroying cities. Cats shooting lasers out of their eyes. Cats in space. There are more cat videos on the internet than you can imagine. Do you…

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Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships? As a posting on the blog FierceBigData put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline…

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Online Success for Dummies…and Lazies!

Starting your own online business is not as hard as you think. Somehow, the idea got around that it is a complicated and time-consuming and even expensive things. I’m not sure how that “urban myth” got started…probably by “gurus” who want you to pay them a lot of money to buy their online business, I…

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