How to Perform Market Research to Improve Conversion Rates

Without market research, how do you know if you’re effectively reaching your target audience? Market research gives you a clear indication of what your customers are looking for. It helps you address the needs of your market base. With proper market research, you can tweak your marketing campaign to more effectively entice potential customers. If…

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5 Tactics to “Hook” Your Prospects in 15 Seconds or Less

Andrew Draughon bares ALL… Do you ever feel like your content goes unnoticed like a ship passing through the night? If your emails and blog posts don’t get the traction you want… FEAR NOT! Because you’re about to discover how to “hook” your prospects and make it damn near impossible for them to ignore your…

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How to Improve Your Inbound Marketing to Increase Sales Leads

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive. The way to obtain the best sales leads is…

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7 weapons of mass persuasion…

I could have called them principles, strategies, or fundamentals… but don’t you think “weapons” sounds more interesting? 🙂 Besides… These tools are extremely powerful at getting people to do what you want. Question is… Are they ethical to use? It depends. Are you selling snake oil? OR… Do you have real solutions to peoples’ problems,…

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How to “hook” your prospects and pull on their emotional strings…

I’ve been watching as much of the Olympic games as I could fit into my somewhat busy schedule… with 3 kids, multiple projects, and all that. Anyways, I’ve noticed something very interesting. When I watch athletes compete, regardless of whether it’s a gymnast, a volleyball player or a swimmer… with some of them, I’m kind…

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