When all other ‘persuasion’ tactics fail…

Every morning in my house it’s the same routine. Get one kid up and dropped off at school. Run back to the house, get the twins up and drive them to school. There’s little time in between and my kids are never in a hurry. No matter how late we are, which is all the…

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This controversial video did 15 Million in sales…

That’s nothing to sneeze at. And wait ‘till you see the product. I think you’ll get a kick out of it. This is a perfect example of how to use controversy and outrageous marketing to sell just about anything. However… It must be done correctly, or your ad will fall flat on its face. In…

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What to do when you’re NOT making sales…

Last week I got a call from an old family friend, who knows I do “marketing”, and wanted to get my advice. She dropped a pretty coin for a service oriented franchise. Got a cookie-cutter website. Set up a fan page on Facebook. And even spent some money on Facebook ads to drive clicks. So…

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Are you working TOO HARD?

I think for most marketers and small and home business owners the answer is a HECK YEAH. I mean if you add up all the hours you spend on creating content, publishing and driving traffic to it… that’s a WHOLE LOTTA WORK. Yet for many, the reward is little. The payoff, in terms of leads…

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Is your network marketing company skating on thin ice?

If you’re serious about becoming successful in network marketing, this is something you should REALLY think about. You may have heard about the recent settlement between the FTC and Herbalife. Now personally, I’m not a fan of the alphabet agencies and the government sticking their nose in my business. However, in today’s day and age,…

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