6 Tips to Help You Increase Your Instagram Followers

Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users. Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This…

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Marketing Techniques to Target a Local Market

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates. As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the…

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How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method…

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5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important. If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt. Use Ads to…

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How to Repurpose Your Content Without Getting Penalized

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic. Luckily, you can reuse your old content. There are numerous ways to…

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