Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to…

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How to use stories to sell and recruit…

Stories. The single most powerful communication device known men. You can use them to sell. You can use them to recruit. And you can use them to influence people with ease. For over a decade I was in a tough business with one of the hardest to sell products. It’s one of these things that…

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Getting more prospects to say ‘YES’…

There’s something magical about this word. When your prospect says “YES”… it’s the sweetest sound on earth. Hearing these 3 little letters instantly sends warm fuzzies all over your body, creates a massive surge of positive energy and makes you feel UNSTOPPABLE. Feels good doesn’t it? Not to mention that each YES grows your business…

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Why good ads FAIL…

I’m going to tell you a little secret about marketing, that can make your business much more profitable and your life a heckuva lot easier. One of the reasons many people struggle to successfully market their business online, is they focus on the wrong thing. Which is creating a good ad. The very best marketers…

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How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. You Need to Be Consistent The first step towards increasing your…

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