5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important. If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt. Use Ads to…

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How to Repurpose Your Content Without Getting Penalized

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic. Luckily, you can reuse your old content. There are numerous ways to…

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How to Properly Use Hashtags for Social Media Marketing

Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram. While hashtags are useful, they can also have a negative impact on your…

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6 Solutions for Improving Your Mobile Marketing Campaign

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices. While you can use your regular marketing strategies to target people…

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Do you really need a Facebook Fan Page for your business?

If you’re using Facebook to build your business, you’ve got a couple of options. You can either use your personal profile, or a Fan page to promote your products, services or business opportunity. And it’s critical to choose the right one. Most people start off with their personal profiles. And while there’s nothing wrong with…

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